Crafting words that captivate, convert, and create impact
With strategic precision and creative flair, I craft copy that resonates and drives results.
Areas of expertise
Blog posts
SEO-optimized blog posts that drive traffic and convert visitors into loyal customers.
Social media
Transforming brands through data-driven campaigns and authentic engagement that delivers measurable results.
Product marketing
Translates complex features into compelling value propositions that drive adoption and accelerate growth.
Business communications
Impactful press releases and transformative internal communications that amplify brand voice and strengthen engagement.
A few clients I’ve worked with
My content marketing track record
My responsibilities include:
Lead the strategic and tactical development of the organization's content and digital marketing objectives
Collaborate with product marketing and subject matter experts to successfully implement content marketing plans that address business goals
Oversee writing, editing and distribution of all content, including whitepapers, eBooks, case studies, blog posts, social media posts, newsletters, and other forms of external communications
My responsibilities included:
Responsible for all content marketing initiatives across multiple platforms and formats to drive lead generation, engagement, and customer loyalty
Developed and managed ongoing content marketing strategy that supports organizational goals from top to bottom of the marketing and sales funnel including increasing brand and product awareness, growing website traffic, generating leads, and retaining customers
Developed and implemented needs-based storytelling using words, images, and audio that draw the right audience to the brand
My responsibilities include:
Implemented data-driven A/B testing strategies for email campaigns and landing pages to optimize conversion rates
Conducted customer interviews and market research to refine audience messaging strategy
Crafted differentiated marketing messaging highlighting CRM software value propositions across all channels
My responsibilities include:
Spearheaded multi-channel content strategy initiatives that increased brand awareness and audience engagement by 40%
Implemented data-driven SEO optimization strategies resulting in 65% growth in organic search traffic
Collaborated with cross-functional teams to align content initiatives with revenue-generating business objectives
My responsibilities include:
Built and managed network of 15+ freelancers from scratch, including establishing qualification criteria, quality standards, work processes, and team development
Partnered directly with C-level executives on strategic B2B project planning and content initiatives
Authored and edited comprehensive eBooks, branded web content, newsletters, ghostwritten pieces, and recruitment materials
My responsibilities include:
Defined and established brand voice for all Angie's List business communications
Led team of B2B copywriters and interns, providing direction and professional development
Crafted persuasive marketing messages highlighting Angie's List value proposition to service and healthcare providers, driving awareness and product adoption
My responsibilities include:
Authored clear, compelling help center and user education content for multiple Google consumer products including Maps, Earth, Android Messages, Allo, Duo, and Google Voice
Orchestrated cross-functional content reviews with product, engineering, marketing, privacy, and legal stakeholders
Designed and executed comprehensive user education strategy spanning help centers, product tours, email communications, and other touchpoints
My responsibilities include:
Spearheaded concept development, design, and execution of creative marketing materials in collaboration with strategic, merchant, design, and visual presentation teams
Formulated strategic brand messaging recommendations to elevate brand positioning
Managed end-to-end project execution including content creation, work delegation, cross-functional partnerships, and creative brief reviews
My responsibilities include:
Crafted compelling catalog and internet copy that drove sales conversion and enhanced customer engagement
Developed informative product reviews and buying guides that educated customers and supported purchasing decisions
Executed special projects across Retail and Brand Management departments to maintain consistent brand voice across all Abercrombie channels